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\ Communication and Resource
Generation
 Communication is one of the basic function of management in any
organization and its importance can hardly be overemphasized, as it is
difficult to have human relations without communication. It is a
process of communicating information, ideas, thoughts and programmes
effectively and positively to the outside world. For Voluntary
Development Organizations, good and effective communication is
required not only for good human relations but also for raising funds
successfully. At the same time, communication is essential in
advocacy as it plays a very key component in sensitizing the society
at large. At Butterflies, the Communication department regularly
develops visual and printed communication tools like newsletters,
brochures, posters etc and shares it with all the donors and
supporting partners of Butterflies to update them about our activities
and achievements. Further, the communications materials are also
distributed during the fund raising events/ programmes organized by
butterflies or by colleges and corporate bodies. The regular
communication with the partners/friends ensures a sustained and
long-term association with them.
As part of our efforts to mobilize individual and corporate support to
our initiatives, Butterflies has developed a sustainable partnership
with several national and international business houses of repute and
individual donors committed to humanitarian cause. Some of the notable
corporate houses supporting Butterflies are:
● HSBC
● American Pacific Enterprises
● Hewitt
● Amway India
● Hewitt Associates
● West-Side
● Titan Industries
● Sapient
● H&M
● Planet-M
● IDBI Bank Ltd.
● Dr. Shroff’s Eye Hospital
● Venu Eye Hospital
● Aptech
● Chanakya Cinema
● Columbus Footwear
● Rocksea Paper Products
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